Jewar airport’s official logo and name: An inside story
Already several projects have been announced around the Jewar airport with the potential of greatly boosting economic growth
New Delhi: The Uttar Pradesh government is leaving no stone unturned to ensure that the upcoming Jewar airport makes its place among the top airports of the world.
The state is not only positioning the airport as a state-of-the-art airport but is projecting it as a driver of economic activities.
According to a senior official, the logo of the airport has been strategically designed. The logo shows a sarus crane - the state bird of Uttar Pradesh - in full flight. The symbol has been created using thin uniform converging lines with a blue-green colour gradient symbolising technology and connectivity on one hand and eco-consciousness on the other.
The Jewar airport logo
The upward movement denotes positivity and upliftment of experience. The logo effectively combines technology with emotions while lending sophistication and elegance.
The logo echoes Noida International Airport’s vision to be India’s leading airport in terms of quality, efficiency, technology and a role model for sustainable infrastructure and operations, delivering an exemplary experience to all customer segments.
Christoph Schnellmann, Chief Executive Officer, Yamuna International Airport Private Limited (YIAPL) said, “The logo is the true reflection of building India’s leading airport which is an amalgamation of efficiency, technology and a sustainable and eco-friendly infrastructure while keeping a symbol of Uttar Pradesh at the core. We would like to thank the government of Uttar Pradesh for their support in the process, as this will help us build the brand identity and recall value of the airport across customers and stakeholders.”
The name 'Delhi' has been attached to the Jewar airport for a purpose
Giving the go-ahead to the airport's name and logo, Uttar Pradesh Chief Minister Yogi Adityanath said this airport will lead to the development of industries which will increase employment opportunities and encourage manufacturing and exports. Already a slew of projects and manufacturing units have been announced around the airport.
Like the logo, Jewar airport was named Delhi Noida International Airport (DNIA) to stand out and make the brand value truly global. The name of Jewar airport in Greater Noida was purposely linked with Delhi to take its legacy and performance forward.
First look of the Jewar airport
Officials believe that this will help in airport branding. Citing examples of successful airport promotion across the world, an officer said London has Heathrow and Gatwick, Tokyo has Narita and Haneda, Milan has Milano Malpensa and Linate, and Moscow has Domodedovo and Sheremetyevo. Similarly now, Delhi has the Indira Gandhi International (IGI) Airport and Delhi Noida International Airport (DNIA).
The Uttar Pradesh government is making sure that the airport gets adequately connected from all sides so that it becomes the first choice for flyers. Proposals for highways, metro, railways and high-speed trains are in the pipeline.
This is how the Jewar airport will look from the outside
The Uttar Pradesh government is also exploring options of giving support to their partners to complete the ambitious project on time.
Earlier this month, Swiss developer Zurich Airport International had selected a consortium consisting of Nordic, Grimshaw, Haptic and STUP as the architects to design the passenger terminal of the Delhi Noida International Airport (DNIA) at Jewar following a three-phase design competition between June and August 2020.